Strategic Finance Consultancy
Strategic finance, stripped back.
Naked Finance delivers institutional-quality financial intelligence to ambitious businesses, without the Big 4 price tag or process overhead.
Credentials & Experience
The Problem
Most businesses are data-rich and insight-poor.
Finance functions are generating more reports than ever. Fewer are leading to better decisions.
The problem isn't a lack of data. It's a lack of the right model, the right narrative, and the right strategic frame around the numbers.
Reports take weeks. Decisions can't wait.
Finance functions are producing more output than ever, but the time it takes to consolidate, review, and present means decisions are made on stale data.
Numbers exist. Clarity doesn't.
Most businesses have access to their financials. Very few have a clear, confident picture of what those numbers mean for the future.
Strategy and finance speak different languages.
Leadership teams make bold decisions. Finance teams produce reports. The gap between them is where value is lost.
Models built to survive audit, not to drive action.
Spreadsheet models that function as filing systems rather than decision tools. Locked, fragile, and trusted by no-one.
What We Do
Strategic finance, built around your decisions.
Financial Modelling
Integrated, decision-ready financial models built to withstand scrutiny.
Strategic Advisory
Financial intelligence that connects your numbers to your decisions.
FP&A Support
Streamlined planning, forecasting, and analysis that drives insight.
Board Reporting
Clear, credible board packs that tell the story behind the numbers.
Scenario Planning
Structured scenario models built for real decisions, not presentations.
Fundraising & Investor Models
Institutional-quality models that survive due diligence and support your narrative.
The Naked Finance Approach
From actuals to action.
A rigorous, repeatable process that turns financial data into strategic clarity.
Understand
We start by understanding your business, your decisions, and your data. No templates. No assumptions.
Model
We build or enhance your financial model: integrated, flexible, and built for decisions, not just reporting.
Analyse
We run scenarios, stress tests, and variance analysis to surface the insight that actually matters.
Direct
We translate analysis into clear recommendations. Numbers become narrative. Narrative becomes action.
About Melissa
Senior-led. No layers. No bloat.
Melissa Whipp ACCA, MICB is the founder of Naked Finance. With a background in financial modelling at KPMG, Head of FP&A roles, and strategic modelling experience on projects including NEOM, she brings Big 4 rigour without Big 4 process overhead.
Naked Finance exists because most growing businesses deserve institutional-quality financial intelligence. Most don't have access to it without hiring a large firm.
- KPMG Financial Modelling Manager
- Head of FP&A
- ACCA Qualified
- MICB Certified
- NEOM Strategic Project Experience
- Regulated Industry Background
The Business Operating System.
BOS is the layer between your accounting data and your strategic decisions. It replaces the fragmented spreadsheet stack with a single, intelligent operating environment for your finance function.
Currently under development. Built on the same philosophy as the consultancy: clarity over complexity, insight over output.
Learn about BOSImport Actuals
Connect to your accounting data
Build Forecasts
Driver-based, rolling forward
Model Scenarios
Multiple futures, on demand
Generate Insight
Variance, narrative, context
Create Actions
Decisions, not just reports
Let's talk
Ready for strategic clarity?
Book a free discovery call and find out how Naked Finance can transform the way your business makes financial decisions.
No commitment. No sales pitch. Just a conversation about your business.