About Naked Finance
Serious people who understandcapital allocation.
Naked Finance is a strategic finance practice for founders, operators and boards. We build the models, forecasts and board reporting that decisions are made on, to the standard a Big 4 review would expect, without the layers that usually come with it.
- UK-based
- ACCA-qualified leadership
- Big 4 methodology
- Modelling best practice and ICAEW-informed
- Remote or on-site
Why Naked Finance exists
Most growing businesses deserve better finance than they can access.
Across Big 4 advisory and senior in-house finance roles, we kept seeing the same pattern. Ambitious, well-run businesses were making major decisions on models that were fragile, reports that were late, and insight too generic to act on.
The firms that could fix it were expensive, slow, and delivered through layers of people the client never met. The result was finance that served the firm more than the business.
Naked Finance exists to change that. Senior expertise, engaged directly, at a scale and pace that works for the business in front of us.
How we work
Principles, not platitudes.
Built to be questioned, not admired.
Every model we deliver is structured so a board, an investor or an auditor can trace any number back to its source. If it cannot be interrogated, it is not finished.
Partner-level on every engagement.
Every engagement is led by a partner-level modeller from the first call to the final deliverable. You never brief a team who briefs another team.
Decisions, not decks.
Finance exists to support better decisions, not to produce reports for their own sake. Every piece of work is oriented around the decision it informs.
Clarity over theatre.
If a model or report cannot be understood and trusted by the people who need to use it, it has failed. Simplicity is not a shortcut. It is a discipline.
Standards, not habits.
We build to financial modelling best practice and the ICAEW Financial Modelling Code, and we review our own work the way a Big 4 team would review it.
No unnecessary process.
Big-firm overhead is a feature for big firms. We remove the layers that slow things down without adding value, and keep the rigour that does.
The practice
One method, seven services.
Everything we do runs on the same discipline: inputs separated from calculations, one calculation per row, a checks sheet that tells you when something is wrong, and outputs a board can act on. The service changes; the method does not.
How we engage
FIXED SCOPE, FIXED FEE
Project
Model builds and reviews, board packs, investor and fundraising models, scenario work. Scoped to the decision, delivered to a date.
See the services →MONTHLY, EMBEDDED
Retained
FP&A support and fractional finance leadership for businesses that need senior finance in the room every month, not a finance department.
Fractional finance leadership →IN-HOUSE, ON-SITE OR REMOTE
Training
In-house sessions on modelling best practice, scenario and Monte Carlo work, and board reporting, built around your own models and your own team.
Training and resources →Leadership
Who leads the work.
Melissa founded Naked Finance after a career spanning Big 4 advisory and senior in-house finance leadership. As a Financial Modelling Manager at KPMG she built and reviewed models across corporate finance, infrastructure and advisory engagements. In-house, she has led FP&A and finance functions in growing and regulated businesses, owning rolling forecasts, board reporting and investment appraisal.
She has contributed strategic financial modelling to NEOM, one of the world's most ambitious infrastructure programmes, and trained in financial and business intelligence at a blue-chip aerospace company. She leads every Naked Finance engagement personally.
"I started Naked Finance because the businesses that most needed institutional-quality finance were the ones least able to access it. That is still the whole point."
Background
- Blue chipBusiness managementTrained in financial and business intelligence at a blue-chip aerospace company: the technical foundation in modelling, analysis and business partnering behind the practice today.
- In-house leadershipHead of FP&A, FC and senior business leadership rolesLed finance and business functions in growing and regulated environments. Owned rolling forecasts, board reporting, investment appraisal and business partnering with executive leadership.
- KPMGFinancial Modelling ManagerBuilt and reviewed complex models across corporate finance, infrastructure and advisory engagements. Deep expertise in model architecture, audit standards and decision-grade analysis.
- Strategic projectsNEOM and complex advisoryStrategic financial modelling on one of the world's most ambitious infrastructure programmes. Large-scale, cross-border and highly regulated financial structures.
- FoundedNaked Finance Group LtdFounded to bring institutional-quality strategic finance to businesses that deserve it, without the layers, the overhead or the generic deliverables.
The standards behind the work
Credibility that goes beyond the job title.
The same standards we build to are the ones we publish. Score your own model against them with the Model Health Check, or read how we apply them on the Financial Modelling page.
- 01ACCA-qualified
- 02KPMG financial modelling methodology
- 03Trained in financial modelling best practice
- 04ICAEW Financial Modelling Code
- 05Regulated-industry experience
- 06SME to enterprise scale